Author Archives: Jessica Marati

Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be … Continue reading

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Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be … Continue reading

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Behind The Label: The Sustainability Of The Amazon Kindle

ColumnThe Amazon Kindle versus paper books: who wins when it comes to sustainability? In just a matter of years, e-readers like the Amazon Kindle have fundamentally changed the publishing industry, replacing traditional paper books with digital downloads that can be … Continue reading

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Behind The Label: Ben & Jerry’s

      ColumnBen & Jerry’s has long been a poster child for socially responsible business, with its hippie branding, activist leanings, and emphasis on incorporating “happiness” at every step of the ice cream supply chain. The company’s story begins … Continue reading

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Behind The Label: Revisiting H&M Conscious

ColumnIs H&M as conscious as it claims to be? The notion of H&M as a sustainable fashion brand might strike you as an oxymoron. How can the Swedish retailer, best known for pioneering wasteful, disposable, trend-driven fast fashion, possibly claim … Continue reading

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Behind The Label: Organix’s Misleading Labeling

ColumnWith a name like Organix, you might assume that the brand in question is organic… right? You would be wrong. The popular drug and big box store line of hair, bath and body products may share six of seven letters … Continue reading

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Behind The Label: The Unsweet Dark Side of the Chocolate Industry

Column Chocolate is a guilty pleasure in more ways than one. For most people, chocolate evokes positive associations: indulgence, childhood, Valentine’s Day. But in Western Africa, the connotations are far less positive. There, an estimated 1.8 million child laborers work … Continue reading

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Behind The Label: Nike Better World

ColumnNike has proven that it can “just do it” when it comes to incorporating sustainability into its supply chain… or has it? Not so long ago, the Nike brand was synonymous with sweatshops and child labor. But over the past decade, it … Continue reading

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Behind The Label: The Cell Phone Industry

Cell phones are changing the world, in both good ways and bad. Last week’s highly-anticipated release of the iPhone 5 signaled to the world that despite a global recession, the cell phone industry shows no signs of slowing down. It is … Continue reading

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Behind The Label: The Lululemon Manifesto

Underneath the inspirational sayings, some pretty shady right-wing ideologies. Very few people can argue with the feel-good affirmations printed on the Lululemon Manifesto. There are practical directives (“Drink fresh water and as much water as you can”); important reminders (“What … Continue reading

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