Reports of Hershey's using child labor in its cocoa fields have been widespread, and the publicity hasn't been kind. In the past year, the Raise The Bar campaign, aimed at calling attention to Hershey's child labor issues, has been putting pressure on the company to change its supply chain practices. Many of the efforts fell on deaf ears but recently it sounds like the chocolate company finally started listening.
To get the company's attention, the International Labor Rights Forum, a Raise The Bar partner, contacted Hershey's saying that it was planning to air an ad about Hershey's child labor issues on a jumbotron screen outside Lucas Oil Stadium in Indianapolis -- where the Super Bowl is being played on Sunday. About a week later, Hershey's made a big announcement.
By the end of 2012, the company has pledged to use only cocoa that has been certified by the Rainforest Alliance for its line of Bliss chocolates. Rainforest Alliance Certified farms meet the organizations's three pillars of sustainability: environmental protection, social equity and economic viability.(Read more...)