The average 'Walmart mom' may not necessarily care about a reduction in waste or greenhouse gas emissions achieved by removing the dimple from the bottom of a wine bottle, said Brooke Buchanan, the multinational retailer's director of communications for sustainability. "But if we can translate that into cost savings, the message is heard loud and clear."
In this case, the welcomed message is a price rollback of 21 cents on a bottle of Oak Leaf merlot.
During a panel at the SXSW Eco conference in Austin, Texas, on Wednesday, Buchanan and other experts discussed the importance of language when talking about environmental sustainability and climate change. The consensus: The conversation has fallen short, and needs to be refocused on how the issues affect people personally.